The lowest price doesn’t always mean equal or best value.
Occasionally, someone will say, “Your price is too high.” My initial response is, “Compared to what?” This exchange opens the door for a good discussion to point out the differences between price and value when it comes to Georgia generators. Years ago, a prospective customer in the market for a large generator asked me to lower my price to meet a competing brand. My response: “If price is all that matters and reliability is not important, then you should buy the other generator”. I sold him the generator.
Today’s multimedia is crowded with slick advertising gimmicks that attempt to convince consumers that the most advertised generator brand, and typically the lowest initial cost, is the best product. Our experience tells us this is not the case. A generator in Georgia is no better than the quality built into the product, and equally important, the people who are prepared to stand behind and support it after the sale.
Price represents simply an offer to sell a product or service, where value denotes the quality of the product or service over time. Comparing the price of a generator without an understanding of the underlying value is like purchasing a half loaf of bread when you thought you paid for a whole loaf.
For over 20 years, our business model has been built around marketing and selling the highest value products, providing quality installations, and superior after-sale support and service. This approach to the business has sustained us in good economies, as well as in slower times.
There are many factors we have considered in building and refining our business model around value and quality. Those factors include:
There are many reasons for homeowners in Georgia to purchase a generator, but regardless of the reason, they have a right to expect a great product, quality installation, and superior customer service. When you purchase a home generator from GenSpring Power, that’s exactly the value you will receive. Reach out today and change your Georgia home’s power quality for the better.
Clayton Preble, Founder
Glenn Preble, President
Power you can depend on, people you can trust.
GenSpring Power is a registered trademark of GenSpring Power Inc.
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